The visual identity of Plaisio is a development of the brand’s own outward expression.

The logotype is the primary element of the identity. However, the mark and the grid system play an important role in establishing the brand’s visual style.

The logotype and the mark should be always placed within the grid.

In every brand implementation,the Plaisio Circle is the only circular element to appear throughout the Plaisio visual identity. It should always be displayed in the predefined red colour.

Do not use unauthorised colours in the Circle.

To ensure the optimal legibility of the logotype and the mark they should always be surrounded by a minimum area of space. The area of isolation ensures that headlines, text or other elements do not affect the logotype’s readability.

The area of isolation is defined by using the logotype’s height which is referred to as x.

A margin of clear space to x is drawn around the logotype to create the invisible boundary of the isolated area.

The logotype is bold enough to be legible at even small sizes, but it should never appear smaller than 20mm when printed. On the web, the minimum size of the logotype is 56 pixels. There is no maximum reproduction size for the logotype.

The logotype should never be redrawn, rearranged or distorted. The symmetry of the logotype should never be altered. To resize it hold down the shift key when scaling to maintain the correct proportions.

Symbol can be placed in any size around the grid system

The logotype and the mark can be displayed both in primary and secondary background colours.

When in need of grayscale print production use only the logotype without the mark.

Never alter or manipulate the logotype in any way or form. Only use the approved brand assets.

Always apply the mark thoughtfully, carefully, appropriately and based on the grid guidelines.